Costs are an omnipresent concern for those in the intellectual property arena, making IP budgeting is a critical necessity for both IP law firms and in-house IP counsels. Whether for purposes of strategic portfolio decision making, or to address requirements to cut spending, accurate budgeting is essential.
Unfortunately, creating IP budgets can be time consuming, and it can be extremely difficult to maintain an accurate view of the true costs of a patent or trademark. The main complexity associated with IP budgeting stems from the territorial nature of intellectual property, which, in turn, can make intellectual property budgeting feel like a complex three-dimensional jigsaw puzzle; fitting the pieces together may be challenging even for the most experienced IP professionals.
So, how can you obtain a transparent and accurate view of IP costs for today and into the future? Join Gene Quinn, patent attorney and founder of IPWatchdog.com, for this webinar which will look at IP costs and the need for more cost transparency for IP cost control. In this session we will also look at different approaches to generate cost estimates for a specific patent or trademark or model a portfolio’s cost. Joining Gene will be Steven Kibby, Senior Corporate Counsel for Caterpillar, Joshua Gibbs, National Intellectual Property Manager at DLA Piper, and Domenic Leo, VP and General Manager of Law Firms for Anaqua.