What’s in a name? Far more than most businesses realize!
Your business name, logo, and overall brand is how people will identify with your goods and services, so you want to have one, clear identity. That identity and brand should be shared and viewed consistently around the world to the greatest extent possible.
Just like domestic U.S. trademarks are not only for large multinational corporations, international trademarks and brand protection is increasingly necessary for businesses of any size. Indeed, it is a mistake to believe that business stops at the borders. Since business knows no boundaries, your brand and your trademark portfolio should similarly know no boundaries.
Join us on Thursday, February 25, 2021, at 12 pm EST for a free webinar conversation moderated by Gene Quinn, President & CEO of IPWatchdog, Inc., who has twice been named one of the most influential people in the intellectual property world, four times named one of the top 300 IP strategists by IAM Magazine, and recently named as one of the top IP Global business leaders by IAM Magazine. Joining Gene will be Victoria Friedman, Managing Partner for Dennemeyer & Associates US, Anita Cepuritis, Intellectual Property Attorney for Dennemeyer & Associates US, and Kristin Chapman, Intellectual Property Attorney/Brand Protection Strategist.