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IPW Webinar: Follow the Money: Protecting Brands from Online Super Scams

February 11 @ 12:00 pm - 1:00 pm EST

Wherever there is money being made there will be market entrants. An uncomfortable corollary: Where there is a lot of money being made, criminal penalties are modest and the risk of being caught is negligible, scammers, criminals, and opportunities prey on those who are not vigilant. And that sums up the world of brand abuse in a nutshell.

Penalties for brand abuse and other trademark-related crime, such as counterfeiting, are so low and the crimes so profitable, abuse networks are built around monetizing illicit activity— and they do a remarkably effective job. Most often, these networks are run by highly-organized and economically-motivated actors who take full advantage of consumer buying habits across digital channels.

Join Gene Quinn, President & CEO of IPWatchdog, Inc., on Thursday, February 11, 2021, at 12pm EST, for a conversation about how scammers create abuse networks using the confluence of websites, social profiles, and digital advertising. Joining us will be Brian Winterfeldt, the Founder and Principal of Winterfeldt IP Group, who has practiced trademark and Internet law for nearly two decades, Peter Toren, a litigator with over 30 years of experience focused on patent, trademark, and copyright, and trade secret cases,  and Fred Felman, Chief Marketing Officer, Appdetex.

 

 

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Date:
February 11
Time:
12:00 pm - 1:00 pm
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